@article{oai:shikoku-u.repo.nii.ac.jp:00000278, author = {安藤, 三郎 and ANDOH, Saburou}, month = {Dec}, note = {One of the methods of revitalizing a regional economy is to promote the development of tourism business. The ministry of Land, Infrastructure and Transport's Visit Japan Campaign (VJC) kicked off in April 2003. VJC is a strategic program designed to encourage a sharp increase in the number of visitors to Japan from overseas. In comparison to the 16 million Japanese travelling overseas annually, only 5 million foreign tourists visit Japan. The "Inbound Tourism Initiative of Japan" aims to lessen the gap as quickly as possible. The "Strategic Meeting of the Inbound Tourisn Initiative of Japan" was held in February. 1994, and the "Shikoku Members Board"(a 100-menber board), was held on February. 19,2000 in Takamatsu City. The author discusses the meanings of the "Inbound Tourism Initiative of Shikoku and Tokushima", and suggests how to promote the revival of the Shikoku district's economies and industries through a rapid increase in the number of visitors to Shikoku., 5, KJ00004130008, 研究論文 地域, GENERAL STUDY}, pages = {3--24}, title = {地域の再生と観光ビジネス}, volume = {10}, year = {2004}, yomi = {アンドウ, サブロウ} }